Ads
Produced Across 3 Production Waves
Angles
From a 17-Value-Proposition Framework
%
Of Matic's Top 10 Ads by Impressions
The Challenge:
Matic makes a premium floor-cleaning robot with self-driving navigation and a mop that actually works. The problem: a product this differentiated is hard to explain in a 30-second ad, and their paid social needed creative volume that could test dozens of angles without diluting the brand's confident, conversational voice.
They needed more than a batch of ads. They needed a system. One that could turn a deep product story into a steady pipeline of converting UGC.
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The Solution:
We built the full creative engine from the ground up. That started with strategy: a 17-value-prop framework distilled from the product, competitive research, and customer language, which we expanded into 45 distinct ad angles ready for testing.
From there, we ran three full production waves: 45 scripts across couple, solo-male, and solo-female formats, each engineered around proven hook structures. We handled everything end-to-end: Casting and sourcing UGC talent, directing full shoot days, and post-production built for Meta.
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The Results:
The system delivered. Matic's top 10 ads by impressions across everything they've ever run, 30% came from our work. Not from years of output, but from a single three-month sprint. The creative earned its way to the top of the account against every asset that came before it.
More importantly, Matic now has a repeatable pipeline: a locked value-prop framework, a tested angle library, and a wave-based production system their team can run again and again, instead of starting from zero every time they need new creative.
